The main purpose of the AFF is definitely to introduce Singapore into the world of fashion. By hosting the AFF, it creates awareness amongst top fashion designers about Singapore as a potential fashion capital. This will result in more high-end designers using Singapore as a platform to showcase their collections. This is desirable as playing host to such fashion festivals help Singapore gain revenue from tourists and investors. Another purpose for this event is to spark interest in fashion amongst the locals in Singapore, making Singaporeans more fashion forward.
Monday, June 22, 2009
Main Purpose
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