Monday, June 22, 2009

Best Practices


Noteworthy efforts (best practices) made by Mercury Marketing & Communications would be the way they promoted the AFF. By deciding to focus on public relations, they managed to create so much buzz over the AFF without using much of the normal advertising methods, saving them a lot of money. The use of household brands as their sponsors also helped them publicize the event even more as people could identify with these brands, and thus were more enticed to go for the event that was being sponsored by a brand they knew and liked.

The venues chosen were also another plus as they were easily accessible, had a variety of venue related activities, etc. For example, hosting the main event at Ngee Ann City was a very smart move as this was right in the middle of the city, easily accessible, a tourist hotspot with elements such as food & beverage, accommodation within reach.

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